Dior: a million flowers for Raf Simons

There are things that can only happen in the Fashion World. A very chic and glamourous atmosphere (just like the one in "Devil wears Prada") was set up by Dior that decided to use thousands, maybe even a million, flowers in the set for their Autumn Winter 12 show. Yes, it was NOT their Spring Summer collection in spite of such an automatic reference as flowers. I think that no one would like to invest in Flowers in Spring after the superhit  ironic comment in "Devil wears Prada": "Flowers? For Spring? Groundbreaking!".

This is a very special collection for Dior as its their first by designer Raf Simons. The video below showcases the making of the set for the show and we can really see that Dior has invested heavilty to Raf´s debut:



The result was amazing! I think it was impossible to be blase in front of such a rich and elaborated scenario. Extra luxurious and glamourous. Just like Dior.

It is funny to think that all this hard work and investment were done to a 20 minute show and after that none of it would be used anymore. I wondered about what happened to all these flowers after the show but I did not find on the web what happened to them.

The super production was not only for the scenairo. In the video below we can snoop the backstage and realize that several people were involved in the production of the show:




The final result can be seen in the video below. At Dior´s website it is possible to follow all the news for the brand in a very ellaborated material. It´s worthed to access it. Specially for fans (like me).




There you can also find Raf Simons´ interview where he talks about its debut and how interesting and challenging is to work in a company with such a recognisable style and distinct heritage as Dior:



I am not a Fashion expert but I think the connection between Dior and Simons are not completely working yet. Their identities seem a little off together. I do think that Dior had a perfect match with Galliano and it would be hard to achieve such cohesiveness with another designer. But I like Raf Simons work and hopefully next collections would be better. Let´s wait and see.