They hired local journalists from Paris, Tokyo, Munich, Rome, Shanghai, Santiago, Moscow and Dubai to write about the cultural production in these cities. The main areas covered are fashion, arts, photography, film, music, design and cultures. The result is a website with an extremely rich content and a truly global point of view. One can spend hours checking what's going on in the cool cities.
They work with the slogal:"local creation, global inspiration" and the cool thing is that they decided to work with cities out of the fashion and design circuits, like NY, Milan and London. In Germany, for instance, they chose Munich instead of super hype Berlin. Maybe because the creation in these super hype cities are very global to be characterized as local creation.
On the website it's possible to browse through different topics or cities. There are plenty of exclusive interviews with the local creators what showcases the richness and authenticity of the content available on the website.
They also keep a very good and cool channel on Mix Cloud (Facebook's app to listen to playlists) where local DJ's and artists from these cities offer different playlists. They are very good as they showcase lots of new artists and music. I just listened to the mix "Yokyo on air: Eiko". Simply divine!
There's one last thing that's very clever: As Swatch is the main sponsor of Satellite Voice, they inserted pictures like the one below to display the local time in these cities with their new display for their watches. Very smart and cool, don't you think?
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